Hyundai established luxury brands - Genesis , compete with Infiniti , Acura , Lexus , ...

Car maker from Korea - Hyundai has just announced decision established luxury brand, named Genesis. The branded products will be high-end cars, compete with Infiniti, Acura or Lexus, ... Until 2020, Genesis is expected to release a total of 6 new models and the first car will be Introduced in December this year. The difference between the brands Hyundai Genesis than it is about design, logo, naming and customer service. According to a report from South Korea, the brand Genesis will release a new version of the Equus and months later and named G90. The next product will be named in a similar manner with the letter G in front and the figures that follow. This is quite similar to the Infiniti brand before, but Infiniti has changed. Field Genesis sedan could be called the G80 , while a midsize will be named G70 . In addition, Hyundai will also target a luxury SUV and a sports coupe . Mid-size sedan rear- expected to launch in the second half of 2017 . To create brand differentiation for the Genesis , Hyundai has established design department Prestige Design Division. Starting in mid- 2016, this group will be led by Luc Donckerwolke , who has worked in a number of brands under the Volkswagen Group , including Audi , Bentley , Lamborghini , Seat and Skoda . Director of Hyundai Motor Group 's design Peter Schreyer is to supervise the work of Donckerwolke in new parts . Initially Genesis will launch in North America , then to China , South Korea and the Middle East . Hyundai said it will expand the market to Europe and other parts of Asia as more developed brand Genesis .

At the Frankfurt Motor Show 2015 exhibition , Hyundai has introduced the Vision Concept G , a full-size coupe developed on the current Genesis . This can be considered as one of the first products represent the luxury brand of the Hyundai Genesis .